UP TO £110 OFF
Limited time only
Shop all Black Friday ➜
UP TO £110 OFF
Limited time only
Shop all Black Friday ➜
NEW

Classic design. Refined ride.

PURE AIR⁴

NOW AVAILABLE IN 7 NEW COLOURS

Discover the Pure Air range — powerful, reliable and safe.

Shop now ➜ Learn more ➜
NEW

Classic design. Refined ride.

PURE AIR⁴

NOW AVAILABLE IN 7 NEW COLOURS

Discover the Pure Air range — powerful, reliable and safe.

Shop now ➜ Learn more ➜

New exclusive partnership

PURE X MCLAREN

Precision + performance beyond the race track.
World-class racing meets world-class riding.

Shop now ➜ Learn more ➜

New exclusive partnership

PURE X MCLAREN

Precision + performance
beyond the race track.

World-class racing meets
world-class riding.

Shop now ➜ Learn more ➜

Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

Shop now ➜

Size matters

PURE FLEX

Ultra-compact design for easy storage, fitting comfortably in a car, on public transport racks and tight spaces at home or work.

Shop now ➜

Unleash your next adventure

PURE ESCAPE+

Meet the new Pure Escape+. Our most robust, reliable ride. Primed for stability, durability and fun.

Pre-order now ➜

Unleash your next adventure

PURE ESCAPE+

Meet the new Pure Escape+. Our most robust, reliable ride. Primed for stability, durability and fun.

Pre-order now ➜

Only with Pure

Our scooters come with a selection of these premium features, depending on model:

Powerful Motors

Active Steering Stabilisation

Maximum Visibility

Powerful Motors

Improved hill climbing and powerful, responsive acceleration with our upgraded 900W maximum power motor.

Powerful Motors

Improved hill climbing and powerful, responsive acceleration with our upgraded 900W maximum power motor.

Active Steering Stabilisation

A helping hand on every corner.

Active steering stabilisation gently returns the handlebar to centre after turning. Have pure control, even over rough ground.

Active Steering Stabilisation

A helping hand on every corner.

Active steering stabilisation gently returns the handlebar to centre after turning. Have pure control, even over rough ground.

Maximum Visibility

Dynamic handlebar indicators ensure signalling is clear and visible.

Maximum Visibility

Dynamic handlebar indicators ensure signalling is clear and visible.

All Electric Scooters

Explore our full range, including the Air⁴, Flex, and Escape+, to find your perfect electric scooter.

Explore all electric scooters →

"The Advance Flex is the king of e-scooters!"

Stuff Magazine

"...tried the forward-facing e-scooter, and it really is the future of micro-commuting."

T3

"Pure Electric's new e-scooter will change how you [choose to] ride."

Tech Radar

"Pure Advance impresses with many well-thought-out detailed solutions that result in an improved riding experience"

Red Dot Winner 2023

"This is a seriously impressive and well-engineered product."

Expert Reviews

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Free next day delivery

Order before 2pm

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18+, T&C apply, Credit subject to status.

30 day money back

Free returns

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Latest news

07.09.2024

Adam Norris on the Future of Pure Electric

Read more ➜

01.05.2024

A day in the life of Dune

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21.03.2024

Stella Mccartney Paris Fashion Show

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