Invest in the future
of urban mobility

Join the revolution

Register to invest →

4 reasons to join us...

01. Become a Pure shareholder from as little as £30.40
02. Enjoy exclusive investor rewards and lifetime perks
03. Partner with us to shape a more sustainable future
04. Share in our Success

Join the revolution. We're on a mission to transform urban mobility. Cutting
pollution and congestion while offering
a sustainable, convenient and stylish alternative for city travel. As the value of Pure grows, so does your investment.

Register to invest →

4 reasons to join us...

01. Become a Pure shareholder from as little as £30.40  

Join us on our personal transport revolution. 

02. Enjoy exclusive investor rewards and lifetime perks  

We will be offering investors a range of exclusive rewards alongside the equity they receive for their investment from a discount on purchases, a free 
e-scooter and a Silverstone Formula 1 experience.

View the rewards here →

03. Partner with us to shape a more sustainable tomorrow

We’re on a mission to revolutionise urban mobility, cutting pollution & congestion with our award-winning e-scooters. 

04. Share in our Success

As the value of Pure grows, the value of your investment grows too. Our scooters are now available in over 800 stores across 9 countries and we achieved £20m in turnover 2023/24, all while building an exclusive partnership with McLaren.

Register to invest →

What makes us unique?

World class team.

We are a unique, highly creative team with global expertise, experience and knowledge.

Technology first.

We design and engineer everything in-house, with technology and features others don't.

Award winning.

We’ve won 7 global awards that recognise
our product innovation
and design.

Exciting roadmap.

A clear path of growth and innovation with new product releases imminent.

Why register your interest?

By registering today, you'll get exclusive, early access to invest, giving you a head start to secure incredible investment rewards:

See full list of rewards ➜

Invest

£250 - £749

20% discount on all products.

Invest

£750 - £1,999

Receive a Pure Air3 electric scooter.

Invest

£2,000 - £4,999

Exclusive drinks event
with Adam Norris.

Invest

£5,000 - £9,999

Receive a
Pure x McLaren scooter.

Invest

£10,000 - £24,999

Guaranteed Silverstone Grandstand ticket.

Invest

£25,000+

Engraved electric scooter of your choice.

Don’t miss out on these one-of-a-kind opportunities! The earlier you register, the sooner you can secure your reward.

Register to invest ➜

Why are we crowdfunding? 

Adam Norris (father of Lando Norris) launched Pure in 2018 with a mission to revolutionise urban transport.

We now have over 295k Pure riders and are ready to scale globally with new products and unique partnerships.

Read more about our founder here ➜

Register to invest →

Why are we crowdfunding? 

Adam Norris (father of Lando Norris) launched Pure in 2018 with a mission to revolutionise urban transport.

We now have over 295k Pure riders and are ready to scale globally with new products and unique partnerships.

Read more about our founder here ➜

Pure at a glance:

An expanding global audience.

Selling in UK, France, Belgium, Spain, Finland, Australia, China, Romania, Italy and lots more.

Over 295,000+ sold worldwide.

Over 295,000 e-scooters sold since Pure Electric was founded in 2018.

800+ places to purchase.

800 premium distribution points (FNAC, DARTY, Curry’s and more).

High-profile partnerships.

Partnered with notable brands and celebrities like Stella McCartney, McLaren and Lando Norris.

£70m+ capital.

Raised over £70m
capital to date.

£20m+ revenue.

Over £20m revenue
in 2023/24.

The big problem.

  • 4.4B people live in cities.*
  • Current urban transport is:
Expensive, inconvenient and polluting
  • 71% of car journeys are under 8km.**
  • 62% of car journeys are with only one person.***
  • Transport is the largest contributor to global warming.

Join us on this revolution to change urban travel for good.

*The World Bank 2022.
**National Travel Survey 2016 (UK Gov).
*** National Travel Survey 2016 (UK Gov).

Register to invest →

The big problem.

  • 4.4B people live in cities.*
  • Current urban transport is:
Expensive, inconvenient and polluting
  • 71% of car journeys are under 8km.**
  • 62% of car journeys are with only one person.***
  • Transport is the largest contributor to global warming.

Join us on this revolution to change urban travel for good.

*The World Bank 2022.
**National Travel Survey 2016 (UK Gov).
*** National Travel Survey 2016 (UK Gov).

Register to invest ➜

Rewards:

£30.40 - £99

  • Official physical shareholder certificate
  • 5% discount on all products.

£100 - £249

  • Official physical shareholder certificate & Pure t-shirt.
  • 10% discount on all products.

£250 - £749 

  • Official physical shareholder certificate & Pure t-shirt.
  • 10% discount on all products.
  • Replica mini helmet (McLaren/PURE edition).

£750 - £1,999

  • Official physical shareholder certificate & Pure t-shirt.
  • Air³ electric scooter
  • Enter into a draw to win a McLaren Technology Centre tour with Adam Norris.

£2,000 - £4,999

  • Official physical shareholder certificate & Pure t-shirt.
  • Advance Flex electric scooter.
  • Entry into a draw to win chance to win a Silverstone Grandstand ticket.
  • Invitation to an exclusive drinks event with Adam Norris in London.

£5,000 - £9,999

  • Official physical shareholder certificate & Pure t-shirt.
  • Pure/McLaren Advance electric scooter.
  • Entry into a draw to win chance to win a Silverstone Grandstand ticket.
  • Invitation to an exclusive drinks event with Adam Norris in London.

£10,000 - £24,999 

  • Official physical shareholder certificate & Pure t-shirt.
  • McLaren Livery electric scooter.
  • Private dinner in London with Adam Norris.
  • Guaranteed Silverstone Grandstand ticket.

£25,000 - £50,000

  • Official physical shareholder certificate & Pure t-shirt.
  • Private dinner in London with Adam Norris and other high-net-worth investors.
  • Engraved electric scooter of your choice.
  • Guaranteed Silverstone Grandstand ticket.