Iconic driver meets iconic ride

The e-ride inspired by McLaren’s ultimate driver, Ayrton Senna.

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Iconic driver.
Iconic ride.

The e-ride inspired by McLaren’s
ultimate driver, Ayrton Senna.

Shop now →

Introducing the

Senna Special Edition e-scooter

Capturing the racing spirit of McLaren’s legendary
driver. Pure and McLaren have fused their shared
obsessions: high-performance engineering and
pioneering design. Power and precision,
condensed for a high-performance ride.

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Introducing the

Senna Special
Edition e-scooter

Capturing the racing spirit of
McLaren’s legendary driver.
Pure and McLaren have fused
their shared obsessions: high-
performance engineering and
pioneering design.

Shop now →

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More of this to come. Sign up
to be the first to know what's coming next.

Get e-scooter offers and updates from Pure Electric. Unsubscribe anytime. See our Privacy Policy.

Celebrating the racing legend. Pure x McLaren
have teamed up with the Senna Foundation to
produce a very limited edition run representing
Senna’s iconic race helmet.

Celebrating the racing legend.
Pure x McLaren have teamed
up with the Senna Foundation
to produce a very limited
edition run representing
Senna’s iconic race helmet.

Based on Pure’s award winning Advance
range, The Senna Special Edition has all the
design and performance pedigree you’d
expect from such a partnership.

Based on Pure’s award winning Advance range, The Senna Special Edition has all the design and performance pedigree you’d expect from such a partnership.

Hand-Finished.

The detailed paintwork perfectly
combines engineering precision with
meticulous attention to detail. Our
Pure design engineers personally
oversaw a 10-step painting process
and hand-masking application to
deliver the accuracy and quality
required for our Senna e-scooter.

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Hand-Finished.

The detailed paintwork perfectly combines engineering precision with a 10-step paint and hand-masking process. Delivering the accuracy and quality required for our Senna e-scooter.

Shop now →

Stay connected.

With the obvious close ties to the F1 racing world,
follow us for more exclusive content and stay up-
to-date with our partnership. @ridepureelectric

Follow us →

Stay connected.

With the obvious close ties to
the F1 racing world, follow us
for more exclusive content and
stay up-to-date with our partnership.

@ridepureelectric

Follow us →

World-class racing meets world-class riding.
This unique collaboration between e-ride
pioneers and racing legends brings you up to
31-mile range, 710w peak power and the
ultimate riding position.

Pure x McLaren
Senna Special Edition

Shop now →

World-class racing meets world-class riding.

This unique collaboration between e-ride pioneers and racing legends brings you up to 31-mile range, 710w peak power and the ultimate riding position.

Pure x McLaren Senna Special Edition

Shop now →