Once upon a time

Traditional electric scooters were adaptations of kick-scooters, designed as toys for kids. These models have a narrow deck that forces riders into an awkward stance with one foot behind the other, making them inherently unstable, especially at higher speeds.

A whole new position

Pure's forward-facing design marks a significant departure from the traditional scooter layout. By positioning your feet side by side, you achieve a more natural, stable, and controlled riding stance. This wider, lower positioning lowers your centre of gravity, enhancing stability and making your ride safer and more enjoyable.

A Revolutionary Riding Position

Facing forward isn't a novel concept in transportation. Bicycles, motorcycles, and cars all use this orientation because it provides better control, stability, and visibility. By applying this principle to electric scooters, Pure has created a ride that feels intuitive and secure, giving you the confidence to navigate city streets with ease.